Representatives of Arnest AO took part in the International Beauty Industry Exhibition called Beauty Istanbul. The largest event in the industry with the participation of 680 exhibitors from 60 countries took place on 13-15 October in Istanbul. More than 12 thousand foreign visitors from 160 countries were at the exhibition.

The third exhibition of Beauty Istanbul was notable for high attendance and it gave the opportunity for international businesses to meet in person in order to help cosmetic industry’s recovery. Despite the pandemic the quantity of exhibitors, the total exhibition area and the quantity of visitors have increased significantly in comparison with the first exhibition of Beauty Istanbul. The exhibition proved once more that it is the key global event for cosmetic industry worldwide being the only exhibition, which has increased the scale during the pandemic.

Beauty Istanbul brings together beauty industry professionals including the leading retailers, wholesalers, distributors, importers, exporters and manufacturers in one place. The exhibition allowed the representatives of Arnest AO to show the contract manufactured products and own intermediates as well as to learn the industry innovations. Our employees had the opportunity to meet with new suppliers, learn about new products and conduct business negotiations with a number of companies.

“Beauty Istanbul is a large regional exhibition, which gives an excellent understanding of Turkish cosmetic market. Exhibition participation scale exceeded our expectations. We saw a totally different market, which is very unlike the Russian one. About one hundred meetings with suppliers, current and potential customers were held, the broad overview of sales markets in other countries was obtained. We also were able to meet with current customers and discuss the problematic issues with each of them, offer alternative ways of solving problems”, said Dmitriy Kashnikov, project manager of contract manufacturing department of Arnest AO.